15 THINGS NIGERIANS HAVE
BEEN CALLING THE WRONG NAME
People get
away with different kinds of oral blunders everyday in Nigeria. Making a
blunder of course is not a sin, in fact people would assume you are culturally
alienated if you speak too much “correct grammar”. Few weeks ago I was at the
reception of a popular radio station in the heart of Lagos island, and I heard
an on-air personality (OAP) refer to
a baby diaper as “pampers”. As awkward as this sounds it is a normal trend in
this part of the world to mistaken a brand for a product. Over the years these
oral blunders have become acceptable in our society, so much so that different
generations have adopted the same vocabulary when describing these ‘products’. So
consider that many terms we use every day like zippers, escalators, were in
fact brand names even Heroin and kerosene believe it or not!
Apparently
some brands have become generic nomenclatures for some product lines. So I have
put together a list of products that Nigerians and to some extent the global
village call wrongly…
·
MAGGI:
looking for something to season your food? For most Nigerians food seasoning is
synonymous with Maggi! Yet it is in fact the brand name for a stock cube which
is just one product line that the company sells globally. There are other
brands in this line Knorr, Royco, Ajinomoto, Vedan, Hunga etc.
·
Almost every child and mother is familiar with
INDOMIE in fact most are probably oblivious of the fact that it is a brand of
noodles made by Indofood originally from Indonesia. Yes it’s not made in
Nigeria.
·
Even
though you are more likely referring to a sausage roll, the first thing you ask
for in traffic when you peep through your car window is GALA. The brand has
been aggressively enforced to be the leading name in its line of products to
the extent that it eclipsed all other.
·
Strangely enough PAMPERS is not only a brand
name but like its other counterparts it is also not remotely Nigerian. It is
from the stables of P&G who have many products in the marketplace. Indigenous
diaper producers and manufacturers include Wemy Dr.Browns (the very first
manufacturers of diapers in Nigeria), Bino baby choice etc
·
When
Maclean toothpaste was originally released into Nigeria by GlaxoSmithKline plc
in the 90s it was a best seller, since we didn’t have a standard brand of
tooth-paste.
·
We
all buy disinfectants for a variety of reasons but do we call it that? No, we
are all used to asking for DETTOL which is a trade name for a line of hygiene
products manufactured by Reckitt Benckiser.
·
Have
you ever heard of anyone asking for hook and loop fasteners? No, they are more
likely to ask for VELCRO. George de Mastreal is the little known inventor who
used matted dog hair in creating a globally used product.
·
VASELINE a registered brand of unilever, a
brand of petroleum jelly originally produced in the USA.
·
The
portable audio cassette player is internationally known as a WALKMAN. This is
the trademark of Sony and is just another thing that perhaps most people don’t
realize.
·
The
DISCMAN , like the WALKMAN, is another Sony trademark that slipped into our
lingua franca, because some would consider ‘portable compact disc’ a mouthful
·
There
are some trademarks which are commonly used as generic terms. Jacuzzi would be
one. JACUZZI is a brand of hot tubs and bath tubs; they also make mattresses
and toilets, so you should be clearer the next time you ask someone to “join
you in the Jacuzzi”.
·
PING
PONG is also another mistaken brand name. It is a brand of table tennis
products yet the word is used interchangeably to describe a game of table
tennis. Creatively the brand was named ‘Ping Pong’ due to the sounds the ball
makes when it hits the table
·
BIKINI.
At one time this was a trademark. This
form of swim wear was first banned in many areas in Africa, North America and
Asia for being too revealing…of late this two piece swim female swimsuit is now
everywhere and the word ‘bikini’ is now generic.
·
GOOGLE
does not entirely belong to this line of products, still it is worthy of
mention. We do not just use the brand as a generic name for search engines, we
have also verbalized it. So we say things like “I will Google your name” or
“Google it”.
·
Am
sure once or twice during our trips to a boutique or the clothes section of a
shopping mall, we have asked for ‘POLO’ which is a brand of easy wear shirts
with collar. Apparently, the proper nomenclature for that range of product is “Collar
T-shirts”. Yes a mouthful!
What’s interesting is that the marketing of these products
has been done phenomenally such that the brand becomes a functional part of
everyday language. The trademarked brands, new and old, have taken on generic
usage of their own. When the language becomes so deeply engrained into the
minds of the people the product actually becomes indigenous, subconsciously.
So remember, not all Diapers are pampers and not all tooth
pastes are ‘MacLean’, also there is no such thing as, “baby wipers” they are
baby wipes.
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